Flame Health Optometry are proud to be working with our client to recruit a Business Development Manager for a field-based role covering the West Midlands. Offering a salary of £45,000–£48,000, this opportunity will suit a commercially minded sales professional who can build trusted customer relationships and deliver strong territory results.
You will manage customer relationships across your designated territory, acting as the main point of contact and working towards annual sales targets and longer-term growth. The role involves planning territory coverage, developing commercial business plans with customers, and introducing new products and services in line with customer needs and company objectives.
You will build your knowledge of the product range, clinical and technical information, market positioning and brand messages so you can advise customers effectively. You will also deliver retail staff training and coordinate clinical education with the Professional Services team. Working closely with Regional Managers and other account representatives, you will help shape commercial, training and educational programmes. The role is predominantly field-based, with regular customer visits, phone calls and virtual meetings, alongside occasional UK and international travel and attendance at evening or weekend events.
Our client operates in the optical sector and manufactures soft contact lenses. The business places importance on inclusion and belonging, with employee resource groups intended to provide a supportive space for employees to develop and contribute.
The role includes a company car, bonus, 25 days’ holiday, pension, healthcare cover, life assurance and access to wellbeing support, alongside a discounted contact lens scheme. Our client also provides training and professional development resources, including access to online learning, to support employees’ career growth.
You will bring a demonstrable record of defining and achieving sales results, including target achievement, and the business acumen to identify and develop commercial opportunities. Experience in the optical industry is preferred. You should be confident influencing people at different levels of management and able to make a positive impact with both prospective and established customers through a coaching approach.
Strong relationship-building, listening and coaching skills are important, as is an understanding of investigative questioning and the sales process. You will be proactive, able to work independently and collaboratively towards agreed objectives, and capable of managing a large geographical sales area. You should also be comfortable working under pressure and have computer literacy, including Excel, Word and PowerPoint.
This role could suit an established sales professional looking to take ownership of a sizeable territory and develop customer relationships over the long term. It will appeal to someone motivated by achieving measurable sales outcomes, sharing product knowledge and supporting customers through training and education.
The role is home-based and field-based, covering a designated territory listed below in the West Midlands, with a preference for candidates living within the area. It involves extensive travel to customers and colleagues, as well as occasional travel elsewhere in the UK and internationally.
Birmingham and surrounding areas
Wolverhampton
Walsall
Dudley
West Bromwich
Solihull
Sutton Coldfield
Cannock
Lichfield
Tamworth
Stafford
Kidderminster
Stourbridge
Bromsgrove
Redditch
Bridgnorth
You can apply or request further information in complete confidence via our
website. Alternatively, to apply for this Business Development Manager role in the West Midlands or arrange
a confidential discussion.
Freephone: 0800 085 0858 – Email: [email protected]
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