Flame Health Optometry have been instructed to recruit a Business Development Manager – North for a field-based optical sales role covering the Chester, Crewe, Derby, Llandudno, Stockport, Stoke-on-Trent, Shrewsbury, Telford territory. Offering a salary from £45,000 to £48,000, plus up to £10,000 bonus and an electric car and benefits, this position suits an accomplished sales professional with strong commercial judgement, relationship-building ability and a record of achieving targets.
Working within the Sales department, you will manage customers across a defined geographical territory, acting as the principal point of contact and developing plans to deliver sustainable sales growth. The role involves extensive customer visits, supported by telephone and virtual engagement, with responsibility for introducing products, communicating clinical and technical information, and positioning services effectively.
You will deliver training for retail staff, coordinate clinical education with Professional Services colleagues, and build relationships with Regional Managers and account representatives. The position also includes representing the business at seminars, exhibitions and meetings, with occasional evening, weekend, overnight and international travel. Working hours are Monday to Friday, 8:30 a.m. to 4:30 p.m., with approximately 80% of time spent in the field.
Our client is a global manufacturer of soft contact lenses, serving customers across more than 100 countries. The organisation focuses on helping lens wearers experience greater freedom and confidence in daily life, while maintaining a strong commitment to inclusion, diversity and employee development.
Employees have access to structured training, LinkedIn Learning, a company car, bonus, 25 days’ holiday, pension, healthcare cover, life assurance, wellbeing support and a discounted contact lens scheme. The role offers the opportunity to work within a business that values contribution, professional growth and inclusive working practices.
You will be an experienced sales professional with a demonstrable record of defining and achieving sales results. Experience in the optical industry is preferred, alongside strong commercial awareness and the ability to influence prospective and existing customers at all levels through a coaching approach.
The successful candidate will build trusted relationships, listen effectively, use investigative questioning and understand the sales process. You will be proactive, comfortable working independently and collaboratively, able to manage a large geographical territory, and resilient under pressure. Computer literacy, including Excel, Word and PowerPoint, is essential.
This opportunity is suited to a target-focused sales professional ready to take ownership of a substantial territory and develop long-term customer partnerships. It will appeal to someone seeking a field-based position with responsibility for commercial planning, customer education and continued professional development within the optical sector.
The role is field-based across the North, with a preference for candidates living within the designated territory, including Crewe, Chester, Derby, Llandudno, Stockport, Stoke-on-Trent, Shrewsbury or Telford. The position combines customer visits across the region 4.5 days per week with home-based administration and virtual meetings 0.5 days per week.
You can apply or request further information in complete confidence via our website. Alternatively, to apply for this Business Development Manager role in Crewe or arrange a confidential discussion.
Freephone: 0800 085 0858 – Email: [email protected]
Flame Health Associates LLP operates as an Employment Agency and Employment Business.
From a Compliance and Professional Standards perspective, we are Corporate Members of the Recruitment & Employment Confederation and adhere to the REC Code of Professional Practice.
We are ICO registered and fully compliant with UK GDPR and UK data protection legislation, ensuring secure and confidential handling of all applicant information.
Please complete the form below and we will call you back.
Give us a call on 0800 085 0858
Or, complete the form below to arrange a callback:
