This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
SEARCH
Pharmacists – Growing trust in pharmacists as sources of health information
Pharmacists - Growing trust in pharmacists as sources of health information
The public are increasingly reliant on pharmacists as sources of health information, a survey of 500 UK consumers has found.
Research carried out by communications company Kaizo in November 2022 found that 20 per cent of people rely on their local pharmacist for health advice, up from a finding of five per cent in a similar survey in 2020. Forty-seven per cent said they rely on a GP, doctor or nurse for health information, a 10 per cent increase on 2020.
Meanwhile, trust in Government health advisors has fallen considerably, down from 65 per cent to 35 per cent. Twenty-eight per cent said print, online and broadcast media was one of their most trusted sources for health information.
The survey also found that mental health has overtaken Covid, colds and flu as consumers’ biggest health concern, with 39 per cent of respondents saying it has become their top concern, and that many are suffering from “health messaging fatigue”.
Kaizo managing director Rhodri Harries said: “Consumers have been bombarded with health information for two years now, and this, coupled with the ongoing decline in print and online news readership means health communicators need to reevaluate their approach.
After that, you can connect with us on social media channels for constant updates. Including updates on any new roles as well as any new news articles and blogs published. Furthermore, you can click here to like our Facebook page and click here to follow us on Twitter. You can also visit our website here to see all the new vacancies that we receive and here to read our other blogs!
If you are an owner of a Pharmacy and looking to recruit please click here to speak with the team. Or if you are a Pharmacist, Responsible Pharmacist, or Pharmacy Manager please click here. There you can view all of our vacancies, where you can filter by location and profession.
Pharmacists - Growing trust in pharmacists as sources of health information