Optometry – A pledge against discrimination – Flame Health Blog

The AOP has launched its new 100% Respect campaign. Encouraging professionals and businesses across optometry to sign up to a pledge to “unite optometry against discrimination.”

The 100% Respect campaign asks individuals and businesses to make a pledge and take steps to create inclusive environments. Sharing their intentions through social media.

The campaign was launched in time for 100% Optical, encouraging the thousands of optical attendees to take up the pledge, and also coincides with Ramadan.

The campaign was informed by AOP’s latest Voice of Optometry survey, which focused on equality, diversity and inclusivity, and which revealed worrying numbers of incidents related to discrimination in the last two years. The full research findings will be disclosed in early May.

Serena Box, PR and media manager for the AOP, explained: “It’s important that everyone, regardless of their ethnicity or background, is vocal on equality and encourages others to be the same.”

Large corporate businesses, independent practice owners, employees, locums, and students are all encouraged to sign up to the pledge.