Brand Manager Wanted in the Midlands

Flame Health Optical Sales Jobs - Brand Manager - Midlands
Flame Health Optical Sales are currently recruiting for a Brand Manager in the Midlands area, to join our client who are one of the leading optical frame companies in the world.
Our client has been making eyewear products for over 75 years, designing manufacturing and distributing high-quality prescription frames, sunglasses and sports eyewear under licensing agreements for leading luxury and premium brands as well as under its own brands.
Our client directly controls the entire business cycle and it is strongly oriented towards product development and design through its team of designers, who ensure the continual stylistic and technical innovation that has always been a distinguishing feature of the Group.
The Group assists a unique portfolio of in-house and licensed brands, selected according to their competitive positioning and international prestige, with careful customer segmentation.
Our client aims to further strengthen its competitive position in the global market for high-end eyewear through partnership and licensing agreements with leading luxury and fashion brands while continuing to increase profit margins through greater operating efficiency.
Company Mission
Purpose - Our client are the globally leading Italian eyewear creator and trusted partner Brand led, Design Inspired. We are passionate about creating unexpected, innovative eyewear brands firmly rooted in our unmatched savior-faire of craftsmanship, selling them across the world reflecting each brand’s unique identity and inspiring people across the world to desire and wear them with pride.
Our client cultivate long-term partnerships built on trust to create mutual value and consistently exceed expectations among ourselves as employees and with their customers and stakeholders, and ultimately deliver lasting superior shareholder value.
Values - Timeless Design, Tradition & Innovation, Excellence & Quality, Entrepreneurship & Courage, Results Today & Tomorrow, Win-Win Leadership
Principles - Integrity, Respect, Accountability, Simplicity, Interdependence, Sustainability
Competencies -
Masters their craft
Inspires Trust
Creates the Future
Delivers with Others
As the Brand Manager, you will be reporting to the Regional Manager and be responsible for building relationships with customers and to represent the company at all times. You will also conduct appointments and cold calls with the customers of the assigned region on a daily basis with the aim of selling the assigned brand portfolio.
This Brand Manager will have the primarily responsibility of seeking and acquiring new accounts and achieve our clients market penetration in the assigned territory. Once a new customer is acquired the Representative’s responsibility is to maintain, develop and grow the customer.
With their excellent knowledge of the customers’ sales history and clear vision of its potential and with an excellent knowledge of all the company’s collections the Brand Manager will counsel the customers in their selection.
As the Brand Manager, you will proactively promote their assigned collections and promotions to current and prospective customers, whilst also promoting the overall interest of our client and the Brand Portfolio.
The Sale Representative will become the expert for the company in the assigned territory and provide feedback to management on the collection, market and marketing and promotional activities and materials aiming to maximize our clients’ presence within their countries.
In details, you will:
Establish, develop and maintain business relationships with current and prospective customers in the assigned territory to generate new business for the organization’s products
Makes telephone calls and in-person visits and presentations to existing and prospective customers
Research sources for developing prospective customers and for information to determine the potential
Develop clear and effective written proposals for current and prospective customers
Determine together with the sales management team the yearly targets and properly conveys them to the customers obtaining their commitment
Manage and keep under control the credit history of all the customers within their responsibility
Manage and keeps under control the ageing of goods in stock ordered by customers and applies their best efforts to avoid obsolescence due to collections renewals and maximize stock turnover per each customer during the year
Expedites the resolution of customer problems and complaints.
Coordinates sales effort with sales management, accounting, logistics and technical service group
Analyses the territory/market’s potential and determines the value of existing and prospective customer’s value to the organisation
Creates and manages a customer value plan for existing customers importance profile, share and value opportunities
Plans and organizes personal sales strategy by maximizing the Return on Time Investment for the territory/segment
Supplies Sales manager CR&SR with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services
Keeps well-informed of product applications, technical services, market conditions, competitive activities, advertising and promotional trends through store visits and the reading of pertinent literature
Participates in trade shows and conventions.
Responds quickly to all requests from management
Submit on time weekly reports to Regional Manager/Sales Director
Responsible for samples management and tools including laptops, phones and iPads
Responsible for brands representation/visibility in store with continued liaising with Marketing Department
Regular visits to customers to show collections and gather feedback
Gathering and collating information about the competition
Plans itinerary and visits to fulfil sales plan whilst minimising travel costs
Submits expense reports on time
Adheres to Travel and Expenses Policy at all times (Occasional visits to Italy required for training)
Competent in offering brand training to customers
Ideal Candidate:
Proven track record of delivering exceptional sales performance
Possess a high level of business acumen
Be skilled in developing close working and personal relationships with customers
Clean driving license
Experience and Skills
Sales/Target focused
Be a self-starter who thrives on working independently to achieve ambitious new business targets while actively engaging as a team member, adhering to company guidelines
Have developed sophisticated skills in negotiating and influencing
Show resilience and a pragmatic approach
Be open to new business challenges and company initiatives
Communication and Presentation skills
Time Management
Be fully PC literate in Word, Excel and PowerPoint
Competitive Salary
Benefits inc. Pension, Health care & Life assurance options
25 days holiday (retaining 3 days for Christmas), including all bank/statutory holidays.
Company car
To apply for this Optical Brand Manager job or enquire about additional Optical Sales job opportunities across the United Kingdom - contact Flame Health Freephone on 0800 085 0858 or if calling from a mobile on 01158 114488 alternatively email [email protected]
Flame Health Associates LLP operates as an Employment Agency & Employment Business

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