Employer Branding – a little support from Recruitment Consultancies may help.

The REC has launched a new report entitled 'Employer Branding'. It explains how recruitment agencies are pivotal in helping their clients deliver 'the employer brand promise.'
The report highlights the responsibility recruiters have in helping organisations attract the best talent through developing their Employer Value Proposition (EVP). This has become increasingly important in a jobs market where the best candidates are seeking to work for companies whose ethos matches their own values.
Roger Tweedy, the REC's Director of Research and author of the Working Paper, said,
"Our research puts forward a compelling argument that recruitment agencies are uniquely positioned to provide powerful consultancy support to help their clients create a 'signature' proposition to candidates, amplify their brand in the candidate marketplace and reach young candidates who are now favouring working flexibly through a third party intermediary."